Online Master of Science in Strategic Brand Communication (SBC)


World class brand leaders start here.

Master's Degree

Fully Online

Completed in 17 months

Graduate Certificates

Professional Development

Four certificate options

Individual Courses


Course-only options

Today’s executives need to know the latest digital technologies, techniques and strategies to market, advertise and consistently deliver brand communication that impacts revenue growth. The online Master of Science in Strategic Brand Communication is a 32-credit hour, interdisciplinary degree offered through the Sandage Department of Advertising in collaboration with the Gies College of Business. Designed for working professionals and offered fully online, the SBC degree may be completed within 17 months. The University of Illinois SBC program was voted the #1 Best Online Master’s Degrees in Communications by Best College Reviews and one of the top 10 Best Accredited Online Master’s in Communication Programs of 2022 by Best Colleges.
Through the SBC program, you will learn to:
  • Effectively drive brand messaging and content across all channels
  • Refine analytic and integrative capabilities
  • Respond to new technologies, emerging media and market trends
  • Leverage advertising, social, digital and mobile
  • Acquire senior leadership and management skills
  • Develop and manage the brand communication process

You may also enroll in individual courses or earn a Strategic Brand Communication Certificate in:

  • Media & Analytics
  • Strategic Brand Communication Essentials
  • Consumer Insights
  • Custom Certificate (Choose three SBC courses)

Early Bird Application Deadline for Fall 2023: April 15, 2023


What subjects does this program cover?

  • Strategic Branding: Global Perspectives
  • Business Management
  • Consumer Insights
  • Measurement & Evaluation
  • Promotional & Messaging Strategy
  • Strategic Analytics & Data Visualization

What are the requirements for admission?

  • The SBC program is flexible, and our application requirements are as well.
  • While a Bachelor's degree is required, your degree can be in any discipline.
  • GRE test scores are not required.

Where do our students get jobs?

  • Facebook
  • Spark Foundry
  • Chicago Bulls
  • Mindshare
  • Crosby Marketing Communications
  • Adidas
  • Vita Coco

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