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Today’s executives need to know the latest digital technologies, techniques and strategies to market, advertise and consistently deliver brand communication that impacts revenue growth. The Master of Science in Strategic Brand Communication is a 32-credit hour, interdisciplinary degree offered through the Sandage Department of Advertising in collaboration with the Gies College of Business. Designed for working professionals, our program is fully online and may be completed within 17 months. The MS in SBC program was voted the #1 Best Online Master's Degrees in Communications by Best College Reviews and one of the top 10 Best Accredited Online Master's in Communication Programs by Best Colleges.
Join our upcoming free informational sessions to explore the program, get insider insights, and connect directly with our knowledgeable staff. These interactive sessions are designed to answer your questions and help you make an informed decision about your future.
Our SBC program is a collaboration between the Sandage Department of Advertising in the College of Media and the Department of Business Administration in the Gies College of Business, combining contemporary business management with the latest in strategic integrated marketing, advertising and multimedia communications.
You have the opportunity to choose from six professional pathways at the intersection of people, information, and technology:
Source: 2021-2023 SBC data
Julian Garcia shares his experience working fulltime and being a student in the SBC program.
Current Student, December 2025 graduate
“My favorite part (of this program) has been the people. It’s an enjoyable part of my day to meet with others in my cohort for group projects because we end up talking about life too!”
Current Student, December 2025 graduate
“I have heard and seen many individuals come out of this program and be very successful within their career paths they chose. I wanted to ensure I had this same opportunity and knew I would have the knowledge I need upon completion of this program. ”
Alumni, December 2024 graduate
“I love how the MS SBC program fits so seamlessly into my busy life. Whether I'm running my design firm or out on a wildlife photography shoot, I can always stay connected to my coursework—even from the middle of a jungle! The flexibility is fantastic.”
SBC Alumna, graduated December 2024
“The MS in Strategic Brand Communication program has truly expanded my career opportunities. Brand marketing and communications is such a broad field, and this program has given me the knowledge and confidence to explore multiple paths. SBC doesn’t just prepare you for one role — it opens doors to many.”