Master of Science in Strategic Brand Communication (SBC)
Master’s Degree
Earn your degree in 17 months.
Graduate Certificates
Choose from four 3-course certificate options.
Individual Courses
We also offer course-only options.
Today’s executives need to know the latest digital technologies, techniques and strategies to market, advertise and consistently deliver brand communication that impacts revenue growth. The Master of Science in Strategic Brand Communication is a 32-credit hour, interdisciplinary degree offered through the Sandage Department of Advertising in collaboration with the Gies College of Business. Designed for working professionals, our program is fully online and may be completed within 17 months. The MS in SBC program was voted the #1 Best Online Master's Degrees in Communications by Best College Reviews and one of the top 10 Best Accredited Online Master's in Communication Programs by Best Colleges.
Learn More about the M.S. in Strategic Brand Communication!
Join our upcoming free informational sessions to explore the program, get insider insights, and connect directly with our knowledgeable staff. These interactive sessions are designed to answer your questions and help you make an informed decision about your future.
What to expect
- Get detailed program specifics directly from our expert staff
- Learn about curriculum, opportunities, and student success stories
- Ask questions and receive personalized guidance
- Convenient daytime and evening sessions to fit your schedule
Ready to Take the Next Step?
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What Makes Us Unique
Our SBC program is a collaboration between the Sandage Department of Advertising in the College of Media and the Department of Business Administration in the Gies College of Business, combining contemporary business management with the latest in strategic integrated marketing, advertising and multimedia communications.
Choose Your Pathway
You have the opportunity to choose from six professional pathways at the intersection of people, information, and technology:
- Effectively drive brand messaging and content across all channels
- Refine analytic and integrative capabilities
- Respond to new technologies, emerging media, and market trends
- Leverage advertising, social, digital and mobile
- Acquire senior leadership and management skills
- Develop and manage the brand communication process
What subjects does this program cover?
- Strategic Branding: Global Perspectives
- Business Management
- Consumer Insights
- Measurement & Evaluation
- Promotional & Messaging Strategy
- Strategic Analytics & Data Visualization
What are the requirements for admission?
- The SBC program is flexible, and our application requirements are as well.
- While a Bachelor's degree is required, your degree can be in any discipline.
- GRE test scores are not required.
Where do students get jobs?
- From 2021 through 2023, 40% of SBC graduates found positions in brand management, communications, and digital marketing; 25% entered roles in content strategy and creative direction;15% worked in public relations; and 10% pursued roles in niche industries like healthcare, aerospace, and nonprofit management.
- During this same period, graduates secured positions across 15+ industries, with notable representation in finance (20%), healthcare (18%), education (12%), public relations (10%), and sports organizations (8%).
Source: 2021-2023 SBC data
A Day in the Life of an SBC Student
Julian Garcia shares his experience working fulltime and being a student in the SBC program.
Hear more from others
Lindsey Kelso
Current Student, December 2025 graduate
“My favorite part (of this program) has been the people. It’s an enjoyable part of my day to meet with others in my cohort for group projects because we end up talking about life too!”
Mackenzie McCoy
Current Student, December 2025 graduate
“I have heard and seen many individuals come out of this program and be very successful within their career paths they chose. I wanted to ensure I had this same opportunity and knew I would have the knowledge I need upon completion of this program. ”
Shashank Prabhakar
Alumni, December 2024 graduate
“I love how the MS SBC program fits so seamlessly into my busy life. Whether I'm running my design firm or out on a wildlife photography shoot, I can always stay connected to my coursework—even from the middle of a jungle! The flexibility is fantastic.”
Danielle Sandifer
SBC Alumna, graduated December 2024
“The MS in Strategic Brand Communication program has truly expanded my career opportunities. Brand marketing and communications is such a broad field, and this program has given me the knowledge and confidence to explore multiple paths. SBC doesn’t just prepare you for one role — it opens doors to many.”
