Preparing future global brand marketing leaders.
Our online program, customized for working professionals, allows you to acquire the critical strategic expertise necessary to lead brands, while earning your MS degree in just 17 months without interrupting your career.
EXCEPTIONALLY
PREPARED
PROFESSIONALS
How do you deliver powerful brand messaging with advanced emerging media and technology? By being exceptionally prepared and acquiring new techniques required to drive growth through marketing and advertising in today’s digital world.
Our MS Strategic Brand Communication (MS SBC) is offered as a collaboration between the Sandage Department of Advertising in the College of Media and the Department of Business Administration in the Gies College of Business which combines contemporary business management education with the latest in strategic integrated marketing, advertising and multimedia communications, in order to be a leader in the field.
— Through our program, you will learn how to: —
Accelerate Your Career Path with a Master's degree
- Working professional who wants to advance your career
- Working professional who wants to earn this degree to change the direction of your career
This program can help you accelerate your professional career.
We welcome companies and agencies interested in sponsoring their employees for this program as well.
Certificate Options
Strategic Brand Communication Essentials" Certificate (7 credits)
- SBC 501, Strategic Branding: Global Perspectives (2 credits)
- SBC 502, Entrepreneurship in Business (3 credits)
- SBC 503, Consumer Insights I (2 credits)
"Strategic Brand Communication Insights" Certificate (8 credits)
- SBC 503, Consumer Insights I (2 credits)
- SBC 506, Measurement and Evaluation (3 credits)
- SBC 505, Consumer Insights II (3 credits)
"Strategic Brand Communication Media and Analytics" (9 credits)
- SBC 506, Measurement and Evaluation (3 credits)
- SBC 509, Digital Media & Brand Reputation Management (3 credits)
- SBC 511, Strategic Analytics & Data Visualization (3 credits)
"Strategic Brand Communication" Certificate - Customizable - Choose 3 SBC courses excluding SBC 512
Non-Degree
Students may also pursue non-degree learning options, including three-course certificates or individual courses.