Expertise that takes your knowledge in strategic brand marketing up a level.
We’ve blended the best of two worlds. Learn from faculty from both the Department of Business Administration in the Gies College of Business and the Sandage Department of Advertising in the College of Media, as well as from brand marketing, advertising and multimedia industry leaders.
With a curriculum that combines elements of a traditional Master’s degree in business, marketing, and advertising, you will be prepared to:
- Strategically lead in an ever-changing, global multimedia environment
- Think in terms of developing innovative and integrative solutions
- Effectively manage brand messaging and content throughout diverse industries
- Respond effectively to new technologies, emerging media and market trends
- Become skilled in business management, leadership and orchestrating successful teams
- Be a global brand leader in integrated marketing and advertising communications
To complete the MS SBC degree, students will take 32 hours of coursework – 16 hours taught by faculty in advertising/media and 16 taught by faculty in business administration. A professional capstone project is designed to give students practical skills in applying the lessons learned before graduation. All courses are required; there are no electives, as the emphasis in diverse global disciplines are built into the curriculum. Students must also maintain a minimum GPA of 2.75 to be eligible for graduation.
Additional application information can be found through the University of Illinois’ Graduate College. Please visit their web page for minimum requirements and application instructions.
Fall 2021 Application Deadlines:
Priority Deadline: June 1, 2021
Final Deadline: July 15, 2021
Certificate and Individual Course Options
— COURSE LIST —
Our SBC courses are taught by faculty from both the Department of Business Administration in the Gies College of Business and the Sandage Department of Advertising in the College of Media, as well as by brand marketing, advertising and multimedia industry leaders. To complete the MS SBC degree, students will take 32 hours of coursework – 16 hours taught by faculty in advertising/media and 16 taught by faculty in business administration. Non-degree students have the option of completing a three-course certificate or taking individual SBC courses.
2 credits, Shachar Meron
2 credits, Aric Rindfleisch
3 credits, Steve Raquel
3 credits, Jacqueline Hitchon
3 credits, Fataneh Taghaboni-Dutta
3 credits, Brittany Duff
3 credits, Mary McIlrath
3 credits, Michelle Nelson
3 credits, Mike Yao
3 credits, Amanda Mabry-Flynn
2 credits, Vishal Sachdev
2 credits, Dionne Clifton
— COURSE CALENDARS —
2020-2021 Course Calendar
2021-2022 Course Calendar
Professional Global Workshops with Industry Leaders
In addition to the courses, students will participate in professional webinars offered by industry leaders. Illinois SBC students will gain access to the valuable global network of Illinois corporate partners and alumni.