The media industry and the world of digital marketing is growing before the eyes of professionals. There is innovation happening daily, allowing the content from the industry to grow, opportunities for media professionals to expand, and jobs within the industry to multiply. But, professionals within the industry face the harsh reality of the changing media world, and knowledge gaps in strategy, management, and analytics are growing.
What is the draw to a digital marketing degree online?
Getting a digital marketing degree online is an attractive option for industry professionals. Digital marketing degrees allow professionals to gain new knowledge about the marketing industry and important skill sets. However, looking into the right program at the right time, with the right structure for your situation can be difficult. Before stepping into a digital marketing degree online, there are questions to consider: Does it have the right mix of marketing and digital content, brand building, and business strategy? Is it from a credible institution?
Looming questions to consider
Getting a master’s degree online comes with many questions about your career, the skills you want to acquire, the type of education that you can balance, and more. There are common questions that you may come face-to-face with when beginning the process of earning an online masters degree: How do you want to pivot your career? What are the skills and topics you want to learn? What’s the right work/life/school balance for your lifestyle?
Consider the Strategic Brand Communication online master’s degree
The Strategic Brand Communication Master’s program at the University of Illinois goes beyond getting a digital marketing degree online. At SBC, you learn bigger picture knowledge in communication, refine your skill sets, and will get the opportunity to grow your network through a cohort of professionals. The SBC program is more than earning a marketing degree online. It elevates your strategic skills, builds your leadership and management abilities, and is relevant to your career right away. You will develop the skills to advance your career through a program that is built to support professionals with jobs, families, and busy lifestyles.
