Dark Blue Background
Ryan Johnson
Carlos Torelli
Katie Glass

Expertise that takes your knowledge in strategic brand marketing up a level.​

Our SBC courses are taught by faculty that will help you be positioned to benefit from all the latest expertise, research and practical applications in the field, in order to become prepared to lead brand communications across all channels and drive growth.
curr women at board

We’ve blended the best of two worlds. Learn from faculty from both the Department of Business Administration in the Gies College of Business and the Sandage Department of Advertising in the College of Media, as well as from brand marketing, advertising and multimedia industry leaders.

With a curriculum that combines elements of a traditional Master’s degree in business, marketing, and advertising, you will be prepared to:

  • Strategically lead in an ever-changing, global multimedia environment
  • Think in terms of developing innovative and integrative solutions
  • Effectively manage brand messaging and content throughout diverse industries
  • Respond effectively to new technologies, emerging media and market trends
  • Become skilled in business management, leadership and orchestrating successful teams
  • Be a global brand leader in integrated marketing and advertising communications



2023-2024 Course Calendar

Cohort 7 Calendar and Key
< Click to enlarge our Fall 2023 Cohort course calendars >

2024-2025 Course Calendar

< Click to enlarge our Fall 2024 Cohort course calendars >



To complete the MS SBC degree, students will take 32 hours of coursework. A professional capstone project is designed to give students practical skills in applying the lessons learned before graduation. All courses are required; there are no electives, as the emphasis in diverse global disciplines are built into the curriculum. Students must also maintain a minimum GPA of 2.75 to be eligible for graduation.

Get even more answers from our frequently asked questions page!

Additional application information can be found through the University of Illinois’ Graduate College. Please visit their web page for minimum requirements and application instructions. 

Fall 2024 Application Deadlines:

Early Bird Deadline: April 15, 2024

Priority Deadline: June 1, 2024

Final deadline: July 15, 2024


Certificate and Individual Course Options

Students can complete a three-course SBC certificate or take an individual course from the program. Click here to view the Non-Degree Enrollment Schedule.
Scroll to Top