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Lindsey Dulla
Carlos Torelli
Bari Goldman

Expertise that takes your knowledge in strategic brand marketing up a level.​

Our SBC courses are taught by faculty that will help you be positioned to benefit from all the latest expertise, research and practical applications in the field, in order to become prepared to lead brand communications across all channels and drive growth.
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We’ve blended the best of two worlds. Learn from faculty from both the Department of Business Administration in the Gies College of Business and the Sandage Department of Advertising in the College of Media, as well as from brand marketing, advertising and multimedia industry leaders.

With a curriculum that combines elements of a traditional Master’s degree in business, marketing, and advertising, you will be prepared to:

  • Strategically lead in an ever-changing, global multimedia environment
  • Think in terms of developing innovative and integrative solutions
  • Effectively manage brand messaging and content throughout diverse industries
  • Respond effectively to new technologies, emerging media and market trends
  • Become skilled in business management, leadership and orchestrating successful teams
  • Be a global brand leader in integrated marketing and advertising communications

IT'S EASY
TO APPLY

MASTER'S PROGRAM

To complete the MS SBC degree, students will take 32 hours of coursework – 16 hours taught by faculty in advertising/media and 16 taught by faculty in business administration. A professional capstone project is designed to give students practical skills in applying the lessons learned before graduation. All courses are required; there are no electives, as the emphasis in diverse global disciplines are built into the curriculum. Students must also maintain a minimum GPA of 2.75 to be eligible for graduation.

Get even more answers from our frequently asked questions page!

Additional application information can be found through the University of Illinois’ Graduate College. Please visit their web page for minimum requirements and application instructions. 

Fall 2022 Application Deadlines:

Early bird deadline: April 15, 2022

Priority deadline: June 1, 2022

Final deadline: July 15, 2022

NON-DEGREE

Certificate and Individual Course Options

Students can complete a three-course SBC certificate or take an individual course from the program. Click here to view the Non-Degree Enrollment Schedule.

— COURSE LIST —

— COURSE CALENDARS —

2021-2022 Course Calendar

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< Click to enlarge our Fall 2021 Cohort course calendars >

2022-2023 Course Calendar

< Click to enlarge our Fall 2022 Cohort course calendars >

Professional Global Workshops with Industry Leaders​

In addition to the courses, students will participate in professional webinars offered by industry leaders. Illinois SBC students will gain access to the valuable global network of Illinois corporate partners and alumni.

CONTACT  |  For more information, please email us at MS-SBC@Illinois.edu.

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