Digital Marketing Faces Accelerating Innovations
Media and digital marketing are constantly changing. With innovations like AI for content creation and AR/VR platforms for immersive customer experiences, there is a lot to look forward to. However, professionals experience the harsh reality of being unprepared to implement these innovations due to growing knowledge gaps in strategy, management, and analytics.
A Digital Marketing Degree Online Can Help You Navigate These Changes
A masters degree can help you stand out from other brand leaders in the industry. It helps you gain insight into analyzing the bigger picture when it comes to marketing. However, not all degrees are the same, so picking the right program for your future is critical to your success.
The Strategic Brand Communication online master’s degree could be your answer
At the University of Illinois, the Strategic Brand Communication Masters program expands on your typical digital marketing degree online. Here at SBC, we offer:
- Cohort model: Over the course of your 17 months in SBC, you will take one class at a time with your cohort, allowing you and your cohort to develop a deep, meaningful connection unlike a normal degree schedule with multiple courses.
- Expanse of Knowledge: SBC was created between the Gies College of Business and the Charles H. Sandage Department of Advertising, and the program provides you with a variety of courses to make you a better brand leader, such as Brand Reputation Management, Messaging Strategies, and Consumer Insights.
- Work/Life Balance: Because SBC is asynchronous, you can tailor your experience to fit right in with whatever lifestyle you have, which has resulted in students’ success with their full time jobs and families.
The program promotes collaboration, engagement, and growth to expand your leadership expertise and is relevant to your career immediately. With SBC, you will secure your future to be better and brighter.
